Gotham Group has a proprietary social filtering software that allows us to compile compelling studies around your target consumer. We dive deep into customer sub-sects within your target demographics to understand who your current consumers are, who might be a potential consumer, and how to effectively serve them branded content in their native digital world. Some examples of social filtering profiles are: millennials, LGBTQ, Luxury Consumers, Baby Boomers, Gen-X, Southerners, and more.